For sometime we have been working on trying to create an Emoji lexicon for coffee flavours.
The process was actually quite simple, describing emotion, colour and taste through one simple image, the Emoji.
There are four basic Emojis representing citric, floral, caramel and sweet. Within these categories, each emoji is showing an emotive eye symbol, + sweet, * floral, > citric, - caramel.
The colours chosen best reflect taste as an emotional mood colour.
We hope this fun addition to our bags will help our customers best understand the many flavours of coffee, via a language medium we can all understand and have embraced over the past years.